Building Brand and Managing online reputation is called Search Engine Reputation Management (SERM). Defending Online Search Engine Reputation and creating a brand is getting more difficult due to the competition in market. You need to create a strong brand online as more and more people make their decision to buy after reading on internet.
When we talking about Search Engine Reputation Management it includes Marketing and Public relation along with search engine optimization. Main aim of Search Engine Reputation Management is to rank on top in search engine indexing with good publicity results and to eliminate the negative publicity from the search results. More positive results in search engine ranking will help you build strong brand. Online reputation helps you manage and protect your reputation and brand actively involved in the outcome of search engine results.
Negative publicity and results are created by unhappy consumers, competitors and dissatisfied employees of the Company or a firm. Vashitech solutions Takes control of search engine results employing optimization as well as marketing to manage and control damaged brand and reputation on the Internet. Vashitech Solutions also removes negative information about your company from the search results and make sure its not visible up to 30 search for the particular keyword or company name. Vashitech Solutions creates automated sales and lead generation system by creating strong brand of company by using various online Reputation management techniques.
To get rid of this kind of injustice every website owner needs to take professional reputation protection services from a specialized online reputation repairing company, who will only be able to keep a positive image of the online business to its target audience. Now let's discuss about the techniques usually adopted by professional SEO experts for SERM:
- Setting up of social media profiles: Setting up highly effective profiles on the social networking websites like MySpace, LinkedIn and Facebook are a very important part of online reputation management.
- Posting huge volume of content: Posting heavy volume of articles, blogs and press releases for positive profiles, websites etc, help positive postings a lot to reach in top results and pushing down negative posts/comments.
- Creation of keyword rich domains: Google's crawler often considers keyword rich domains or sister domains as new sites and gives equal importance like other old websites, which help in online reputation repair
- Monitoring: After setting up profiles, registering domains and posting articles or blogs all you need to do is monitoring. Both the SEO professional and the business owner need to monitor the results on regular basis and see what people are saying about the online business in various forums and social media sites etc...